This November, Singapore plays host to plusminusten – an exhibition celebrating Dieter Rams' 10 principles for good design. Conceived by Anonymous, the exhibition pays homage to the enduring influence of Dieter Rams' work and his ideas on what makes good design. A vision conceived in 1995 that remains relevant and increasingly crucial in how design is applied and how it is perceived today.

We have invited 10 graphic designers, each tasked to create a poster based on one of the 10 principles. The brief is simple. What if the 10 principles were visualized? Is it possible to use graphic design to not only translate but elevate the written word?

This will form the dialogue of plusminusten and we hope you will join us this November, in a celebration of Dieter Rams' 10 principles for good design.

Thank you.

Anonymous celebrates Dieter Rams' 10 principles for good design, in this first ever homage in Asia dedicated to one of the 20th century's most influential industrial designer.

We have commissioned 10 graphic designers to create a poster based on the 10 principles. The posters will be showcased in the exhibition accompanied by a soundtrack scored by cult music producer, Muon, based on each of the 10 posters.

A limited edition of 50 lithographic prints and 250 box sets will be on sale exclusively at the exhibition.