11 - 26 November 2011
The Gallery (Old School)

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This November, Singapore plays host to plusminusten – an exhibition celebrating Dieter Rams' 10 principles for good design. Conceived by Anonymous, the exhibition pays homage to the enduring influence of Dieter Rams' work and his ideas on what makes good design. A vision conceived in 1995 that remains relevant and increasingly crucial in how design is applied and how it is perceived today.

We have invited 10 graphic designers, each tasked to create a poster based on one of the 10 principles. The brief is simple. What if the 10 principles were visualized? Is it possible to use graphic design to not only translate but elevate the written word?

This will form the dialogue of plusminusten and we hope you will join us this November, in a celebration of Dieter Rams' 10 principles for good design.

Thank you.
Felix Ng
Partner, Anonymous
Abdul Basit Khan
Good design is unobtrusive

Aen Tan
Good design is enviromentally-friendly

Good design is aesthetic

Daniel Koh
Good design is long-lasting

Edwin Tan
Good design is as little design as possible
Hanson Ho
Good design is thorough, down to the last detail

Jonathan Yuen
Good design makes a product understandable

Larry Peh
Good design makes a product useful

Roy Poh
Good design is honest

Good design is innovative
Anonymous celebrates Dieter Rams' 10 principles for good design, in this first ever homage in Asia dedicated to one of the 20th century's most influential industrial designer.

We have commissioned 10 graphic designers to create a poster based on the 10 principles. The posters will be showcased in the exhibition accompanied by a soundtrack scored by cult music producer, Muon, based on each of the 10 posters.

A limited edition of 50 lithographic prints and 250 box sets will be on sale exclusively at the exhibition.
11 - 26 Nov 2011
The Gallery, Old School
Free for all visitors of A Design Film Festival.
Opens to public from 21 - 26 Nov.
Anonymous Pte Ltd
18 Chiku Road
Singapore 429430
T: (65) 6440 7330
E: info@anonymous.com.sg
W: www.anonymous.com.sg

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Does your organization have an interest in design? Would you like to become a partner or sponsor? Please write to us at info@anonymous.com.sg

- Venue partner
- Music partner
- PR partner
- Paper sponsor
- Drink sponsor
- 1 x exhibition designer
- 2 x exhibition assistants
- 1 x exhibition photographer
- 1 x exhibition videographer
If you have an interest in design and would like to volunteer your skills, please write to us at info@anonymous.com.sg

For press enquiries, designers' contact information and media accreditation for the opening reception please write to us at
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